Attribution and Insights
Fidel’s API provides a holistic picture of customer spend across different channels by connecting payment cards to programmes or apps.
- Improve channel assessment
Attribute spend back to its source to assess the performance of different channels.
- Increase visibility
Identify customer spend across various channels, providing a holistic view and better understanding of spend behaviour.
- Drive insights
Leverage spend data to improve customer experiences across the sales cycle, from initial identification through to post-purchase.
What you could build:
User securely enrols payment card to app
User makes purchase on online platform for advertised service or product
Fidel attributes tokenized customer payment card to a unique ID
User makes purchase at participating brand with enrolled payment card
Granular payment data is surfaced via Fidel’s Dashboard in real-time